• Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • Waterfall: A Top-Down Approach to Strategic Planning

    September 21, 2015

    In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.

    How? These processes assure agency leaders and account managers not only get the input …

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  • Keeping Your Strategic Marketing Plan Top of Mind

    September 14, 2015

    Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …

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  • Looking to Hire? Know Your Audience.

    March 06, 2015

    Know your audience. Every good marketer understands this. And it’s a principle that directly applies to hiring and retaining talent, as well. Every day, I speak with candidates looking for jobs and considering job offers. And I can attest that if you want to attract the best and brightest at all …

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