Summertime, And the Livin’ is Easy (Or Is It?)

Remember summer when you were a kid? For me, summer promised a clean canvas that I filled with long, luxurious days reading books from the bookmobile, long hours at the pool, Girl Scout camp and wonderful visits to Grandma's house. Summer seemed endless and by the time it was over, I was actually ready to go back to school.

Jump cut to today and summer has taken on a new personality. Seems like what used to be a slower season is now as busy as any other. And it goes by in a blink. While we can hopefully recharge with a well-deserved vacation and tap into nostalgic memories with our own kids, summer can be both challenging and fun in the in-house agency world.

This month we'll be exploring Summer Serendipity. We'll be talking about how the in-house agency business has changed during the summer months and how to balance a busy workload with staff vacations and a slew of eager interns. Summer can also be a time to recharge your team, to do a mid-year check, and to start planning for the following year. We heard some great ideas at this year's IHAF Huddle on how people use summer for fun time with their teams.

We'll season our discussion with a little fun too. Tell us what your weirdest summer job was-and what you learned from it. How about an intern-from-hell story? We all have them. And what in the world does "summer casual" mean? (In my book it's not short shorts and flip-flops, but maybe that's just me.)

So here's to Summer Serendipity—sounds like a cocktail doesn't it? Tell us what summertime is like at your in-house agency.

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