Last Month at IHAF
Happy Independence Day! This time of year recalls festivities of all kinds, from backyard barbeques to reveling in red, white and blue. At IHAF, we’re celebrating by welcoming a host of new members including American Express, First Republic Bank, American Chemical Society, and The Scotts Miracle-Gro Company. In fact, the only thing growing faster than our membership community is my curiosity as to why you haven’t joined yet. Here's what you missed at IHAF in June:
• Access to early-bird pricing for our biggest event of the year. The 2015 IHAF Conference is focused on the evolution of internal agencies—where they’ve been, where they’re going, and the challenges they face along the way. Not only do IHAF members get 50% off the regular ticket price, they receive a further discount when registering before August 1st.
• Multiple discussions on our members-only LinkedIn group, where in-house agency leaders connect to ask questions, offer advice, and learn from one another. One of our most popular posts in June was a simple poll asking, “What’s Your In-House Agency Called?” This led to detailed sharing on the merits of branding followed by an amalgam of compelling, creative team names.
• How do our brains balance logic and creativity? Nearly 100 members tuned-in to last month’s online seminar, Reality Detached: The Science Behind Creativity to hear how distancing ourselves from our environment can enhance creativity. Missed the webinar? Members have access to all of our past presentations for instant replay whenever they like.
The Latest in Offshore Creative Production
February 17, 2020
Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.
If your in-house agency has yet to engage in offshoring (or tried a …
What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …