• Roundtable Recap: What Bloomed?

    July 09, 2018

    • by Emily Foster, IHAF

    Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • Are You A Winner?

    June 25, 2018

    • by IHAF Staff

    Your in-house agency spent the past year advancing the business, exceeding client expectations and producing exceptional work, right? That’s precisely why you should consider nominating your team for the 2018 In-House Agency of the Year award. This distinct award recognizes the unique contributions …

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  • Got Disruption? Time to Shift!

    June 18, 2018

    • by IHAF Staff

    Each year, IHAF spends considerable time chatting with members about what’s topical for them in order to align on a theme for our annual conference. This year, disruption emerged as a common thread—specifically, the factors that are shaping today’s marketing landscape and how in-house agencies are …

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  • Lessons Learned from the Inside

    June 04, 2018

    • by IHAF Staff

    Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …

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  • Meet a Member: Matt Ferrara of Globoforce

    May 28, 2018

    • by Davielle Pierrette, IHAF

    What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

    A finalist …

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  • How Sound Drives Engagement

    May 21, 2018

    It’s no secret that appealing to the human senses helps engage emotions. Let’s look at a simple example: if a consumer sees a bacon commercial, they could be convinced that the bacon looks delicious but by hearing the sizzle, the consumer craves the bacon. The power of sound creates a sense of …

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  • Account Management Revival

    May 14, 2018

    To excel in Account Management, you need to be an expert in the business of your company, your clients and your in-house agency—to think strategically, plan creatively and manage superbly. Unfortunately, the Account Management function within most in-house agencies is often the least defined and …

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  • IHAF Roundtables: Six Cities, Six Conversations

    May 07, 2018

    • by IHAF Staff

    This month marks the start of our regional roundtable discussion group series, hosted by IHAF member companies in six cities throughout the United States. These networking and learning events are open forums for in-house agencies nationwide to engage in facilitated conversations about the …

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  • Branded Content: 5 Keys for Effective Storytelling

    April 30, 2018

    Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.

    Consumers …

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