Purpose Through Partnership

Conference

Presented by Becky Kamowitz, Senior Director of Marketing Communications, The Skin Cancer Foundation

Fifteen years ago, a beauty brand approached The Skin Cancer Foundation with these magic words: “We want to make a difference.” What started out as an extended brainstorming session became a recurring mobile skin cancer screening program known as Destination Healthy Skin. Over the years, with vital support from sun-protection product manufacturers, pharmaceutical companies, and retailers, the Skin Cancer Foundation has provided over 29,000 free life-saving screenings nationwide, while reaching millions more via media coverage. In this inspired session, we gain an understanding of what makes a successful, sustainable partnership between nonprofit and for-profit corporations, and what pitfalls to avoid.