• Programmatic Options Have In-House Appeal

    January 29, 2018

    Since 2010, the programmatic advertising category has steadily increased in prominence. Indeed, eMarketer data shows that programmatic activity has been responsible for more than 70% of the U.S. digital display market since 2016. And, the dollars involved are significant. U.S. companies will spend …

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  • The Balancing Effect: Why Outsourcing is Still a Necessity

    September 19, 2016

    Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …

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