• Boost the Value of Your In-House Agency

    June 08, 2020

    • by Julie Allouch, Nuxeo

    In-house agencies are more valuable than ever. In fact, over the past five years, 20% more companies have established internal agencies. And, corporate studios are not only influencing marketing, but the full cycle from product design to customer experience, for a demonstrable impact on the …

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  • The Latest in Offshore Creative Production

    February 17, 2020

    • by Shelley Harrison and Anil Noorani, Amnet

    Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.

    If your in-house agency has yet to engage in offshoring (or tried a …

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  • Planning with Vision for the Copper Giants™

    February 03, 2020

    Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …

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