• Keys to Scale Your Marketing Operations

    July 11, 2022

    Marketing is a big investment, putting significant pressure on in-house agencies. Whether you’ve stalled because your team’s capabilities are bottlenecked or there are several projects to be checked off your list, here are a few tips to keep in mind as you gear up to scale.

    Check Your Capacity …

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    Measuring the Value of Creative Operations

    October 04, 2021

    Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.

    Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …

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  • Delivering Personalized Content at Scale

    February 04, 2019

    As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …

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  • Mutual Resolutions

    January 01, 2018

    • by Emily Foster, IHAF

    I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …

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  • Building Brand with Design Thinking

    February 06, 2017

    • by IHAF Staff

    Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …

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  • The Ultimate Guide to Membership

    January 09, 2017

    • by IHAF Staff

    With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!

    The …

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  • Google’s 12 Lesser-Known Tools for In-House Agencies

    October 11, 2016

    As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …

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  • Are You Taking Advantage of IHAF?

    July 25, 2016

    • by IHAF Staff

    Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.

    IHAF members …

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  • Why Is My Job Req Still Open?

    May 16, 2016

    Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”

    Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs  …

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