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Measuring the Value of Creative Operations
October 04, 2021
Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.
Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …
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Building Purpose Through Disruption
October 07, 2019
In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …
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Getting It Right: Process & Positioning
June 03, 2019
Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …
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Meet a Member: Lori Baluta of Discovery, Inc.
February 25, 2019
This month, we’re getting to know Lori Baluta, Senior Photo Operations Specialist at Discovery, Inc. As most IHAF members know, the internal agency at Discovery was recently disbanded—with Lori opening up about everything from how she got her start to what it’s like for those who remain with the …
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Bloomberg Named In-House Agency of the Year
November 19, 2018
With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …
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Are You Agile-Inclined?
July 16, 2018
In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.
Over 37% of marketing organizations are moving to Agile, making them 3x more likely …
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Improving Client Relationships is Easier than You Think
April 18, 2016
Regular interaction with clients is a reality for most creative professionals. (They pay our bills, after all!) Yet, according to a recent industry poll, client engagement is a challenge for nearly three-quarters of creative teams. So how can you improve your client relationships? Here are three …
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Can This Relationship Work?
October 19, 2015
We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …
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Challenging the Status Quo—Together
September 25, 2015
Uncharted territory is our playground. Whether you’re part of the in-house creative team or an outside agency partner, if you’re open to innovative, new ways of getting to the big idea, great things can happen.
Here’s how we can all be, and stay, inventive. Take chances. Together. Collaborate …
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Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
