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When Pictures Say 1,000 Words
November 23, 2015
If you weren’t with us in Boston the week before last, IHAF held its biggest event of the year—the IHAF Annual Conference & Awards Show. With over 250 attendees enjoying keynotes, breakouts, roundtables, and our ever-popular awards, IHAF celebrated its 10th anniversary in style.
In addition to my …
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Can This Relationship Work?
October 19, 2015
We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …
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The Conference is Coming
October 05, 2015
You heard that right, theIHAF Annual Conference is coming—to the Revere Hotel Boston Common. The Revere offers us a unique, innovative and versatile event space, which will be completely taken over by our conference, awards show and attendees. A brand new venue for IHAF and one we’re excited to …
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Challenging the Status Quo—Together
September 25, 2015
Uncharted territory is our playground. Whether you’re part of the in-house creative team or an outside agency partner, if you’re open to innovative, new ways of getting to the big idea, great things can happen.
Here’s how we can all be, and stay, inventive. Take chances. Together. Collaborate …
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Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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Our Lips Are Sealed
September 09, 2015
31 Categories. 664 Entries. 13 Judges. 93 Winners. And 1 Best of Show. The annual IHAF Awards Show is just around the bend which means every submission has been touched, watched, heard, poured over, and ultimately scored by our panel of experts. All that’s left to do now is announce the winners! …
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Three Ps to Enable Team Success
August 24, 2015
The overused and somewhat cliché phrase “doing more with less” has never been truer. Clients are demanding quality output in a lot less time and at a much lower cost than ever before. As an in-house agency, this means balancing who you say “yes” to and who you avoid in the lunchroom. With proper …
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Five Principles for Building Virtual Teams
August 17, 2015
Raytheon’s in-house creative-services team, Advanced Media, consists of over 120 design professionals working from several different cities across the United States. We’re involved in the company’s proposal efforts, marketing campaigns, facility branding, employee and customer meetings, and …
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Awards Galore—And More!
August 03, 2015
We’re halfway through summer and the IHAF team is plenty busy sorting through over 650 entries we received for this year’s IHAF Awards competition. It’s wonderful to see all the extraordinarily creative work produced by in-house teams from Detroit to Denmark, India to Idaho! We’ve certainly shared …
