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Looking to Hire? Know Your Audience.
March 06, 2015
Know your audience. Every good marketer understands this. And it’s a principle that directly applies to hiring and retaining talent, as well. Every day, I speak with candidates looking for jobs and considering job offers. And I can attest that if you want to attract the best and brightest at all …
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Three Cheers (and Chances) for Professional Development
March 02, 2015
Professional development is an important part of increasing the contribution of your in-house team. That’s why IHAF’s online seminar series is focused on programming that can boost your effectiveness by teaching new skills. Over the next few months, IHAF is offering three professional development …
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Boeing’s In-House Agency Soars to New Heights
February 23, 2015
While outside agencies host a revolving door of clients, we are perfectly happy with one. And it’s a big one. In fact, we have the coolest customer on the planet—The Boeing Company, designer and builder of some of the most important aerospace products in history.
We are Creative & Information …
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Setting Goals & Scoring Big with Team IDEA
February 16, 2015
One of the beauties of being an in-house creative agency is that you interact with your clients every day, even after a project is over. Building those relationships outside of a work product gives clients the opportunity to provide informal feedback on a daily basis, whether you’re meeting about …
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Mark Your Calendars—Events Galore!
January 21, 2015
Being a member of IHAF means you have access to a long list of benefits including participation in our events (bonus: most are free for members to attend). What types of events do we host here at IHAF, you ask? From monthly webinars to networking breakfasts to regional discussion groups to the IHAF …
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Member Benefits Deliver Measurable Results
January 19, 2015
There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.
The IHAF Performance Evaluator is a …
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Time for “Fitness” Training
January 12, 2015
How many of you made a new year’s resolution to join a gym and get fit? It’s a common theme this time of year. Unfortunately, simply joining a gym isn’t enough (I wish). You have put in the time and do the work. Well, your IHAF membership is the same. In order to get the most out of it, you have to …
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Ringing in the New!
December 29, 2014
Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …
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What Are You Promoting?
December 17, 2014
Most of us would agree that we can do a better job promoting our in-house agency, but what exactly should we be promoting? Is it the value that we bring to the organization? How about our overall effectiveness and creative solutions? Or maybe it’s our collaborative approach that bridges talent gaps …
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Self-Promotion Lesson Learned
December 15, 2014
While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …
