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Say Something Stupid
December 02, 2013
After 15 years of launching and leading companies in and around the creative space, I’ve learned a few things that are pretty unintuitive. For example, start-ups need less money, not more—they only go and spend it. And don’t rely on “experts”—they often only know how (or want) to do their one …
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Valentine vs. Farrell: Leadership Lessons from the Boston Red Sox
November 25, 2013
This month at IHAF, we’re focusing on Leadership. And if you can forgive this Bostonian for drawing on the recent World Series victory for a lesson in leadership, I think even those who don’t follow baseball will be intrigued at how a dramatic change in managerial style enabled the Red Sox to make …
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Student Program Helps Discover Retain Top Talent
November 18, 2013
The challenges associated with recruiting, hiring and retaining top talent are seemingly constant for in-house agency leaders. That’s why I was delighted to learn about a program that our friends at Discover, an IHAF member company, developed to pipeline top talent.
Discover’s Marketing Leadership …
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Social Media: It’s Where the Clients Are
November 13, 2013
Mark McKenna, Putnam’s Head of Global Marketing, highlights trends in advisors’ use of social media and explores the idea of data collection to enhance sales capabilities, creating opportunities for industry innovation. Hear the highlights of recent research on social media.
(INSERT 2-MINUTE …
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Onboarding: Essential to Hiring Success
November 06, 2013
Companies are spending more time than ever interviewing potential new hires. In fact, it’s fairly common for a candidate to interview with 8-10 people, prepare formal presentations, and then wait months for a decision. While a thorough interviewing process is prudent, the effort to assess …
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Why Ad-ID Is Good for Marketers, Agencies, Media and Talent
November 04, 2013
In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent …
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Learning Vital Lessons from In House
October 21, 2013
Having been fortunate enough to attend the IHAF’s In-House Agency Masters conference in Boston on 17 October, I wanted to share a handful of the main takeaways, focusing in particular on what ad agencies could learn from their (often less-heralded) counterparts in this space.
Mick O’Brien from …
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Meet the Sponsors
October 16, 2013
Our largest event of the year is on deck—the IHAF Awards Show & Annual Conference. For months we’ve been planning this two-day gala, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As today drew near, our pace grew more frenetic—though in just …
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The Work Behind Creativity
September 11, 2013
This month IHAF is all about creativity and while we certainly would love to talk through all the ways we love to be creative, we have found, as you may have as well, that the creative process often starts as not that creative at all.
It is typical that the best creative emerges out of extensive …
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Content Creation Intermediation
September 09, 2013
The IHAF team is almost entirely focused on designing and executing programming and content to enable the success of our members. We plan events, schedule speakers, collect data, issue reports, develop tools, facilitate discussions, enable networking—all of which is intended to advance the internal …
