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Building Brand with Design Thinking
February 06, 2017
Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …
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Tools Are Not Strategies
July 28, 2014
Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …
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Engaging a Global Workforce
March 10, 2014
No matter what your business challenges are, the first step is always to build a connection between your employees and your brand. To do this well, you need to provide a meaningful answer to the question “What’s in it for me?”
We’ve all heard the stats—disengaged employees cost companies billions …
