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365 Days of One Brand
June 21, 2021
I recently concluded my first year at iCIMS, marking the longest period of my career where I was embedded in a single brand. As someone who cut their teeth riding the external agency high of parachuting into several clients at once, the idea of getting to know every nook and cranny of just one …
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Simplifying Cross-Screen Video Workflow
April 09, 2018
In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?
In …
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What Will Your In-House Agency Look Like in 2025?
August 11, 2014
The year 2025 is a little more than 10 years away, right? Ten years doesn’t sound like that long. But think about it—in technological years, 10 is several generations. Ten years ago was 2004, and if you’re like me, your cellphone was just that, a cellular telephone. You may, or may not, have owned …
