Past Conferences

The IHAF Conference & Awards is the cornerstone of our event offerings. Attracting in-house agencies from across the country, our conferences center on universal themes such as innovation and creativity, operational excellence, internal/external agency collaboration, and client partnership. Our conferences feature keynote speakers and breakout sessions, as well as ample opportunities for networking among members, non-members, and event sponsors.

  • Inspiring a Purpose-Driven Creative Culture

    Conference

    Fostering a culture of creativity encourages employees to bring their imaginations to work, adding original ideas and ultimately value in a way that may not otherwise be realized. In this colorful keynote, we’ll get to know Hallmark’s award-winning creative agency—one of the largest, most-renowned in-house creative teams in the world. We’ll hear about their journey to define a clear sense of purpose and the commitment to artistic exploration that resulted enterprise wide. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Hallmark’s purpose-driven creative culture has become a hallmark across the industry and one to which we all might aspire.

    Presented by Darren Abbott, Senior Vice President, Creative at Hallmark Cards, Inc.

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • Designing Time Travel

    Conference

    The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

    Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process

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  • A Seat at the Table

    Conference

    It’s the dream of every in-house agency—to have a seat at the table. Whether it’s being pulled in earlier by our client partners or having a chance to influence senior leaders in making decisions that affect our future, we all aspire to play a more strategic role within our organizations. In early 2019, the in-house agency at Orvis decided to create an internal board of directors to stay close to company strategy and remain top-of-mind with leadership. Comprised of executives and an external advisor, this newly formed board is working to future-proof the agency at Orvis.

    Presented by Alex White, Creative Director of Brand Strategy at Orvis & Jarrett King, Director, Experience Design & Creative at The Coca-Cola Company

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • How Marketing’s Reckoning is Realigning In-House Agencies

    Conference

    The role of marketing has never been more in question than it is today. CMOs are being replaced by growth and revenue-oriented positions, or not at all. Marketing budgets continue to lag while technology budgets balloon. The agency ecosystem is permanently realigning under new leaders, new priorities and new strategies. What’s to become of the in-house model in the wake of such fundamental shifts? Hear about the reckoning marketing, agencies and related work forces are facing and the likely impact on the future of in house.

    Presented by Jay Pattisall, Principal Analyst at Forrester Research

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • EBC & The Mysterious Case of the Iridescent Birds

    Conference

    What might a stroke of creative genius, thousands of lines of media-performance data and an absurd number of CGI birds have in common? Explore the inspired world of evidence-based creative (EBC), where savvy brands meld human insight with automation to create real-time feedback loops between media and creative. Deep dive into the methods and tools that have helped global brands supercharge their media performance through agile testing, iteration and rapid creative versioning. Machines won’t replace your creative director anytime soon—but with EBC, they can help us understand how to better connect with audiences to enhance our results.

    Presented by Grant Gudgel, VP, Head of Teads Studio at Teads.tv

    Category: Recorded Sessions, Creative, Past Conferences, Tools and Technology

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  • People and Process and Tech, Oh My!

    Conference

    What is the one thing every in-house agency needs to do to achieve operational excellence? It’s a trick question. That’s because every team is unique and at a different point in its maturity, so each one has a different set of levers to pull in order to get there. Don’t fret, however—evolving successful operations doesn’t have to be overwhelming. This session touches on three main pillars Liberty Mutual’s Copper Giants™ concentrated on and how their focus not only helped the team grow from small to full service, but advanced their operational effectiveness as well.

    Presented by Michael LaBerge, Strategic Operations Director at Liberty Mutual

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • Premier Sponsor Presentation: Adobe

    Conference

    It takes engaging content and efficient workflow to best meet internal clients’ business goals. Is your creative team using the right tools for the job? Join Adobe’s Dave Weinberg as he shows off the latest technology at the 2019 IHAF Conference & Awards. Dave ties these tools to three key themes—innovation, versatility, collaboration—giving us a live demonstration of Adobe’s new 3D design platform.

    Presented by Dave Weinberg, Senior Solutions Consultant at Adobe

    Category: Recorded Sessions, Past Conferences, Tools and Technology

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  • Saying No to the Status Quo

    Conference

    From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand.

    Presented by Teresa Herd, VP, Global Creative Director at Intel

    Category: Recorded Sessions, Creative, Digital/Social, Partnership, Past Conferences, People

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  • Panel Discussion: Shift Happens

    Conference

    In this panel session, we examine the new face of marketing, what’s prompting disruption, and what companies are doing to keep pace and remain competitive. From integrating brand touchpoints to overcoming corporate silos, we’ll address the challenges inherent in today’s modern marketplace. Featuring esteemed panelists Dave Klay of CIGNA, Sangeet Pillai of Verizon and Wendy Zajack of Georgetown University, and facilitated by Jen Cortner of Discovery Inc., Shift Happens is a candid discussion about the unexpected changes and unrelenting surges that are redefining the industry.

    Featuring David Klay of CIGNA, Sangeet Pillai of Verizon, Wendy Zajack of Georgetown University; facilitated by Jennifer Cortner, Discovery, Inc.

    Category: Recorded Sessions, Past Conferences

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  • Digital Disruption: Play to Win

    Conference

    No one can dispute the power of social media, particularly as a catalyst for ingenuity and success. With relentless creativity and unwavering determination, the underdog story of Avocados from Mexico, has continued to make headlines across the marketing industry. In this session, we’ll go behind the scenes to hear how this once-fledgling brand leveraged the power of digital to win the most competitive social conversation in U.S. advertising with its #GUACWORLD campaign—named the top digital campaign of Super Bowl 2018 and beating out some of the most powerful, popular brands in the marketplace.

    Presented by Alvaro Luque, President at Avocados from Mexico

    Category: Recorded Sessions, Creative, Digital/Social, Past Conferences

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  • Mastering a Global Brand Expression

    Conference

    Starbucks is an international company with 25,000+ stores in 75 countries. Marketing materials and store sets are updated every 6-8 weeks worldwide. At such a large scale, with so much change, how is Starbucks able to maintain a consistent, relevant global brand while keeping pace with shifting trends and target markets? In this keynote presentation, Dena Blevins, Creative Director of Global Promotions and Brand will walk through the Starbucks brand journey, including how the coffeehouse connoisseur establishes global guidelines and principals that not only ensure a consistent creative expression but deliver an elevated, evocative brand experience.

    Presented by Dena Blevins, Creative Director, Global Promotions & Brand at Starbucks

    Category: Recorded Sessions, Past Conferences

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  • Building Brand at a Breakneck Pace

    Conference

    The world of branding used to be a sane place. Brand managers worked with agencies to craft images that were pushed out to the marketplace in a steady, easy-to-consume flow of communication. Today, that easy flow has turned into Niagara Falls with the majority of consumers overwhelmed by the volume and velocity of messaging to which they are exposed. As a technology company that advertises to everyone from teenagers to CIOs across 160+ markets, Lenovo has sharpened its ability to successfully navigate today’s complex, fast-paced environment—which is one of the primary reasons for the success of its internal creative team. In this session, Quinn O’Brien, global head of branding for Lenovo, will talk about the genesis of the company’s in-house capability, why it is a critical strategic asset in their brand arsenal, and where the organization is headed over the next five years.

    Presented by Quinn O’Brien, Vice President, Global Brand Marketing at Lenovo

    Category: Recorded Sessions, Past Conferences

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  • Leadership Panel Discussion

    Conference

    Today’s in-house teams face an overwhelming demand for creative work. Your clients don’t just want more; they want it fresher and faster, on every channel and device. In a panel at the 2016 IHAF Leadership Summit, some of your peers share how they’re responding to current challenges. In-house agency leaders from mass media, financial services, and even power-tool manufacturers are opting for more flexible staff and processes to keep up. Listen in on their discussion to learn more.

    Featuring Jennifer Cortner of Discovery Communications, Wade Franks of TTI North America, Kim McNeil-Downs of Fidelity Investments; facilitated by Marta Stiglin, Stiglin Consulting

    Category: Recorded Sessions, Creative, Functional Areas, Organization/Operations, Past Conferences, Process

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  • Becoming a Digital-First Agency

    Conference

    CheckMark, the in-house agency for Nestlé Purina, committed to developing a first-tier digital/social strategy and content resource in 2013.  The decision was not necessarily popular, nor was it supported by all parties within the corporation. Over the following two years, however, CheckMark added several huge brands to its digital/social roster, increased business and income at a healthy pace, and secured recognition as a leading “best practice” resource. In this session, Executive Director Scott Hall shares how CheckMark built its digital/social competencies from the ground-up and what the future looks like as the group partners with clients on an evolving structure in a continually changing environment.

    Presented by Scott Hall, Executive Director, Strategy, Planning & Development at Nestlé Purina | CheckMark

    Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences, Process

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  • Driving Change, Growth & Value

    Conference

    Becoming a catalyst for change, driving demand for services that promote growth, and providing measurable value to your company’s bottom line are challenging objectives for any team. Through tireless execution of a cutting-edge master plan, the in-house creative agency at The Coca-Cola Company embarked on a journey that included restructuring, rebranding and reimagining their role within the company. In this session, Darren Ryan, who leads Coca-Cola Studios, shares highlights from the unique evolution of the in-house team. Once known as a department of order takers, Coca-Cola Studios has evolved to become a trusted, well-respected strategic creative partner for one of the world’s most beloved brands.

    Presented by Darren Ryan, Director, Coca-Cola Studios at The Coca-Cola Company

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, Process

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  • Through the Ages with Bright Horizons

    Conference

    The growth of the Bright Horizons in-house agency is surprisingly similar to the development of the children and families they serve. From the innocence of infancy to the “terrible twos” to a somewhat-awkward adolescence, they withstood their share of tantrums and triumphs. Come hear how they've grown through the ages, from having no in-house agency to a team of 12—including the challenges they’ve faced around talent, clients, agencies, and keeping pace with a company that has advanced from a national child care provider to an international brand. You'll even glimpse what the future may hold as Bright Horizons continues to age gracefully. 

    Presented by Jessica Fein, VP, Brand, Content & Creative at Bright Horizons

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • Remarkable by Design

    Conference

    Join business leaders from the 2014 In-House Agency of the Year at TIAA-CREF as they share their story of evolution along with examples of their work, illustrating what it takes to build an award-winning internal creative agency from the ground up. You can hear how they went about modeling their 62-person team, the approach they took to promoting a new service model, what they did to form business relationships, and how they influenced and ultimately changed perceptions of what it means to create advertising in house.

    Presented by Elena French, VP Marketing & Creative Services and Susan Brown, Sr. Director, Marketing Services at TIAA-CREF

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, Process

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  • Vistaprint's Agency Journey

    Conference

    Hold on tight as a marketing exec from Vistaprint runs through the evolution of their in-house agency, including the steps they took to change marketplace perception of their brand—from tacky direct-response emails to sophisticated broadcast advertising. Today, Vistaprint’s 120-person internal agency produces award-winning DR TV spots in nearly a dozen languages, beating out leading external agencies to deliver a world-class, long-form campaign that ultimately transformed the company brand. All in house. All about brand. All in just a few years.

    Presented by Bridget O'Brien, VP, Brand, Communications & Content Marketing and Kim DiVincenzo, Creative Director, Global Broadcast & Video at Vistaprint

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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