Entry Details

About the Awards

IHAF’s In-House Creativity Awards recognize creative excellence among internal agencies across over 40 print and digital categories. Winners are determined via a points system based on recorded ballots submitted by a select panel of judges—industry experts including in-house agency creative directors, external agency creative directors, marketing/creative executives and industry consultants.

Winning entries are announced at the IHAF Conference & Awards in November. Gold, Silver and Honorable Mention awards are conferred within each category, followed by a single Best of Show. Best of Show and Gold winners receive crystal trophies, while Silver and Honorable Mention winners receive framed certificates. Following the event, all winning entries are posted on the IHAF website and our YouTube channel.


Any in-house agency or corporate creative organization is eligible to submit their work for consideration. All entries must be first produced, printed and/or aired between January 1 and December 31, 2020, and must fall within the categories noted below.

Entry Codes and Categories

Each entry category has a three-character code assigned to it. All entries must be accurately categorized and coded. Individual pieces may be submitted for consideration in multiple categories—each as its own unique entry with its own entry fee. IHAF reserves the right to reassign any/all submissions to ensure entries are appropriately categorized.

Annual Reports

Yearly publications, typically containing financial updates intended for stockholders and stakeholders as a record of an organization’s annual performance.

01A   Digital Reports

01B   Printed Reports

Corporate Communications

Elements developed to communicate and strengthen an organization’s brand identity and presence in the marketplace.

02A   Brand Identity Kits

02B   Cards & Invitations

02C   Logos

Covid Communications

Assets created to communicate new corporate protocols or business responses to the COVID-19 pandemic.

03A   B2B Communications, external

03B   B2B Communications, internal

03C   B2C Communications, external

03D   B2C Communications, internal

Digital Marketing

Assorted forms of online content used to promote products, services, organizations and brands.

04A   Apps

04B   Banner Ads

04C   Emails

04D   Infographics

04E   B2B Websites

04F   B2C Websites

Direct Mail

Printed solicitations intended to elicit a consumer reaction or response, delivered to recipients via postal mail or courier service.

05A   B2B Mailers

05B   B2C Mailers


Development of temporary or permanent environmental designs, fixtures and notices.

06A   Architectural Installations

06B   Posters & Signage


Promotional and/or informational assets produced in support of a live event held at a specific place/time.

07A   In-Person Event

07B   Virual Event

Multi-Media Campaigns

A series of elements produced across three or more forms of media, built as an integrated campaign.

08A   B2B Campaigns

08B   B2C Campaigns

On a Shoestring

Any work, any format—conceived and fully produced for under $10,000.

09A   On a Shoestring

Out of Home

Assets developed for display through outdoor media, with exposure to mass audiences along various streets, sidewalks, subways and surfaces.

10A   Out of Home

Point of Purchase

Visual display featuring a product or service, with promotional messaging delivered to the consumer at the point of sale.

11A   Point of Purchase

Print Advertising

Advertising that appears in printed publications such as magazines and newspapers.

12A   B2B Print Ads

12B   B2C Print Ads

Product Packaging

Any type of physical label or packaging, designed to attract potential buyers to purchase a specific product or service.

13A   Product Packaging


Interior/exterior layout, graphics and editorial content that constitutes a published book, magazine and newsletter.

14A   B2B Publications

14B   B2C Publications


Materials promoting public awareness of a product, service or message, specifically by gaining coverage through assorted media outlets.

15A   Publicity

Sales Collateral

Brochures, kits and catalogs designed to move prospective buyers through the sales cycle—from awareness to consideration to purchase.

16A B2B Collateral

16B B2C Collateral

Social Media

Digital advertising, marketing and/or promotional posts that connect audiences to brands via one or more social platforms.

17A   Animation Graphics

17B   Organic Posts

17C   Paid Posts

Stuff the Client Didn’t Pick

Any work, any format proposed by the in-house agency and rejected by the client, resulting in the piece never being produced.

18A   Stuff the Client Didn’t Pick


Broadcasts promoting assorted messaging—educating and engaging viewers through the use of moving pictures and sound.

19A   Corporate, External Audience

19B   Corporate, Internal Audience

19C   Immersive Content (VR, AR, MR, 360)

19D   TV/Web, 0:60 or under

19E   TV/Web, over 0:60

Entry Fees

All Entries (submitted by June 30, 2021)

   IHAF Members: $75 per entry          Non-Members: $150 per entry

Late Entries (submitted by July 15, 2021)

   Late Fee: $25 per entry

Entries will not be judged unless full payment is received by the deadline. Entry fees are non-refundable.

Entry Deadline

All regular entries must be submitted by June 30, 2021. Late entries will be accepted if submitted by July 15, 2021 and accompanied by a late fee (see Entry Fees). Entries submitted after July 15, 2021 will not be accepted.

Entry Requirements

Registering Your Entries

Begin by visiting ihaforum.org/creativityawards and clicking Enter in the green navigation bar. You will be required to login with a username and password or create an account. Please note this login is specific to our Creativity Awards only and different than your IHAF member credentials, if applicable. If you entered our 2020 In-House Creativity Awards, you likely already have an account. In this case, follow the lost password prompt if you’re unsure of your credentials.

Once logged in, if you’re not automatically directed to the submission form select Click here to begin a new entry. For each entry, select the appropriate category and provide a brief title and description. You will also be asked to identify if your
organization is a member of IHAF. If you are unsure, please reference our member list at ihaforum.org/membership-directory. Finally, we’ll ask if you provide permission for IHAF to share your entry, beyond our Awards Show and list of winners online.

Once your entry details are complete, upload supporting digital files for each entry. At the bottom of the form, click Save to return and complete later. Or, click Add to Cart if all necessary details and files have been added. Saved entries are accessible in the Incomplete section on the left-hand menu.

When all entries have been added successfully, navigate to In Cart on the left-hand menu and select the entries you wish to submit. Then click Checkout Selected to review your cart and complete the checkout process. After clicking Checkout you will be prompted to select your payment method. If you request to pay via check or electronic payment, we will send an invoice in 1-2 business days. Click Process to complete the entry.

Preparing Digital Files

All entries across all categories require the submission of digital files (even printed materials) and will be reviewed digitally by our panel of judges. Failure to submit the proper digital file(s) and/or format(s) will result in disqualification of the entry.

  • File Labeling: Each digital file must be labeled as follows: CategoryCode_CompanyName_EntryTitle. Category codes can be found above.

  • Thumbnail Image: Each entry requires a high-res, horizontal thumbnail image (1000x700px or similar). This file will display on the homepage of the online gallery of entries. Files must be jpg, jpeg or png.

  • Image Files: Provide up to ten high-res image files per entry to effectively represent your work. Files must be jpg, jpeg or png.

  • PDF Files: Provide up to two multiple-page documents as PDF files, if necessary. You will also be required to enter a title for the PDF file, to hyperlink the file for viewing.

  • URLs: Provide an active URL/site link, plus high-res thumbnail images that effectively represent the site. You will also be required to enter a title for the website on your submission form, to hyperlink the URL for viewing.

  • Video Files: Provide an MP4 or WMV file along with high-res thumbnail image that effectively represent the video. YouTube, Vimeo or other platform links will not be accepted.

Final Details

IHAF assumes that all entries are original and are the work and property of the entrant, with all rights granted therein. IHAF is not liable for copyright infringement on the part of the entrant and will not engage in copyright disputes. All entries will be displayed electronically at the IHAF Conference & Awards Show, with winners publicly listed on the IHAF website and our YouTube account.

If you have any questions, please contact Hollis Gesen at 617-587-3945 or hgesen@ihaforum.org. Thank you—and we look forward to seeing your work!