• Optimizing Creative Operations Through Automation

    September 04, 2018

    Since the advent of programmatic ad buying, automation has been transforming marketing business processes, with AI tools starting to play a part too. Competition demands that creative units quickly learn the benefits that automation technology can bring. The aim is not to deskill creatives but to …

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  • The Definitive Guide to Brand Integration

    August 27, 2018

    Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.

    It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …

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  • How One Grocery Chain Is Making Marketing Work Better

    February 05, 2018

    The 120-person in-house agency at a natural foods company works hard to promote benefits of healthy eating. Now, they’re doing it more productively than ever before.

    The grocery chain recently redeployed the Workfront Project Portfolio Management (PPM) solution to address process transformation …

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  • Time to Reshape Your Clients’ Approach

    May 07, 2014

    The days when a print piece was the driving force behind a campaign are long gone. While we know this, it may take some effort to migrate the mindset of our clients, who may not be as tuned-in to the changing dynamics of marketing communications today—especially the power of digital.

    Focus on the …

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