• Roundtable Recap: What Bloomed?

    July 09, 2018

    • by Emily Foster, IHAF

    Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • How Sound Drives Engagement

    May 21, 2018

    It’s no secret that appealing to the human senses helps engage emotions. Let’s look at a simple example: if a consumer sees a bacon commercial, they could be convinced that the bacon looks delicious but by hearing the sizzle, the consumer craves the bacon. The power of sound creates a sense of …

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  • Mutual Resolutions

    January 01, 2018

    • by Emily Foster, IHAF

    I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …

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  • The Road to Employee Engagement

    August 21, 2017

    There is a lot of buzz these days about employee engagement, though it is often confused with employee satisfaction. True engagement centers on an employee’s level of psychological investment in the organization—how connected they feel to the company and its mission. For many in-house agencies, …

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  • Strengthening Marketing/Creative Alignment to Drive Revenue

    February 20, 2017

    Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …

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  • The Next Big Thing in Social Media is Happening Offline

    February 22, 2016

    It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?

    In the past, we tried to amplify (or justify, in …

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  • Engaging a Global Workforce

    March 10, 2014

    No matter what your business challenges are, the first step is always to build a connection between your employees and your brand. To do this well, you need to provide a meaningful answer to the question “What’s in it for me?”

    We’ve all heard the stats—disengaged employees cost companies billions …

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