Forget Influencers—Content Ambassadors Are the Real Deal.

May 10, 2021

• by Gavin Anstey, Cinebody

Influencer marketing, once the darling of digital campaigns, has had its day. Plagued with reports of fake followers, bots, fickle fans, and unwieldy expenses (The Rock can pull in $1 million per Instagram post), savvy brands including Spax, Specialized, and the University of Central Florida are …

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