Summertime: The Great Balancing Act

Whatever happened to summer being a slower season in the agency business? It used to be a time when the pace throttled back—when work volume and deadlines lightened up a little. For the in-house agency at Discovery, I can attest that our volume and pace are as high as ever.

Most folks still take a week or two off in the summer, which means the team left behind needs to cover for them—often doing double time. With the challenge of managing staff vacations comes the great balancing act of summer.

What’s the pace like at your in-house agency this summer? What factors have contributed to summer being busier than it used to be? And what does your team do to keep up with business demands while allowing folks some well-deserved time off?

A great in-house agency is one that responds seamlessly to shifts in the marketplace, with the agility and flexibility to maintain balance during busy seasons. If your agency has that type of skillfulness, you should apply for the 2013 In-House Agency of the Year. The deadline for nominations is August 30—go to https://www.ihaforum.org/events/ihaoy.aspx for details.

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