• Out-of-Home and the Smart City

    August 06, 2018

    • by Ian Bowman-Henderson, DOmedia

    The shift toward smart cities is here. From better transportation hubs to self-driving vehicles, cities are harnessing the power of big data and technology to improve processes, increase efficiency and make city living more livable. And, with a projected increase of 2.5 billion people residing in …

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  • The Importance of “Universal Levels of Creativity” in Production

    December 18, 2017

    Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.

    The Purpose of a Brief. The writer and/or …

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  • Resource Management: The Ultimate Balancing Act

    October 16, 2017

    • by IHAF Staff

    The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work. 

    The study includes …

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  • Eight Cities, Eight Conversations—One Dynamic Experience!

    July 10, 2017

    • by IHAF Staff

    We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …

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