October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
May 16, 2016
Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”
Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs …
March 23, 2015
Not long ago, I joined other members of our agency’s leadership team to celebrate the 30th work anniversary of one of our tenured art directors. We talked over lunch about how her career had evolved—from a call center position straight out of school to the agency’s secretarial staff and ultimately …
March 16, 2015
I was once interviewed by a Japanese magazine on the topic of managing creative personalities. Apparently the personal, emotional side of assessing unique personality traits, beyond the basics like trust and tangible skills, was a foreign concept in their business culture.
For me, it’s the first …
March 06, 2015
Know your audience. Every good marketer understands this. And it’s a principle that directly applies to hiring and retaining talent, as well. Every day, I speak with candidates looking for jobs and considering job offers. And I can attest that if you want to attract the best and brightest at all …
November 19, 2014
An effective leader is often defined by his or her professional accomplishments, corporate values and management style. However, the most effective leaders I’ve worked with recognize that they are only as good as the teams they are leading. In a world of globalization, innovation, technology and …
November 06, 2013
Companies are spending more time than ever interviewing potential new hires. In fact, it’s fairly common for a candidate to interview with 8-10 people, prepare formal presentations, and then wait months for a decision. While a thorough interviewing process is prudent, the effort to assess …