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What Stops the Clock on TikTok?
January 17, 2022
A recent review of over 100 TikTok videos has unlocked new insights for creators, influencers, brands and agencies. Here are five simple lessons on how to use engagement and arousal to get more views.
1. HOOK VIEWERS EARLY. Gone are the days of building to the hook. In the TikTok age, you need to …
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How to Validate Your Creative Instincts and Sell Your Best Work
May 03, 2021
There is an exciting new way to measure how people truly think and feel about creative content. For the first time ever, your in-house agency can tap into subconscious emotions to bolster consumer insights, validate your creative instincts and sell your best work.
This new science was built on …
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