Why Ad-ID Is Good for Marketers, Agencies, Media and Talent

November 04, 2013

• by Harold S. Geller, Ad-ID LLC

In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent …

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