Sessions & Speakers

Keynote Presentations


Chosen Name

Citi’s mission to enable growth and progress for all includes driving advancement for transgender and non-binary people, too. As part of its commitment to drive an equitable and inclusive culture, Citi developed a feature that allows trans and non-binary customers to use the name that reflects who they truly are, even if it differs from their legal name. In this compelling session, Citi’s Global Marketing leaders will reveal the insights that ignited this new feature, the triumphs and pitfalls of bringing it to life, how partnership got this groundbreaking work across the finish line, and the unique collaboration between internal and external agencies that ensured representation in front of and behind the camera.


Nikki Darden, Managing Director, Brand Engagement & Integration, Citi

Nikki is responsible for bringing Citi’s brand to life for its 200,000+ colleagues—driving diversity, equity, and inclusion throughout Citi’s marketing ecosystem, amplifying the company’s ESG and Purpose initiatives, and ensuring that Citi’s brand experience is consistent across the world. Previously, she held leadership positions with Citi’s consumer loyalty and customer engagement teams including an expat assignment with Citi Brazil. In 2021, Nikki was recognized as a member of Citi’s Most Powerful Women in Banking team as awarded by American Banker.

Peter Viento, Director, Head of Creative, Citi Global Marketing

Peter built and leads Citi’s first in-house agency—an team designed to reduce dependency on external agency spend. Peter joined Citi from Grey Global Group NY where he was a Global Executive Creative Director for P&G brands including Gillette and Venus. Peter also served on Grey’s NA and Global Creative Council and WPP/P&G Global Creative Council. Prior to Grey, Peter was EVP Chief Creative Officer of Omnicom agencies Colangelo and Alcone. Previously, he was Executive Creative Director/Managing Director at Saatchi & Saatchi X NY and SVP Creative Director at Ogilvy & Mather.


Never A Dull Moment

What’s it like to support the world’s largest food and beverage company? As the in-house agency for Nestlé USA, The LEAD will tell you it’s never dull—pumping out 3,000+ assets annually in support of over 35 unique brands. From its disciplined approach to process to its commitment to creativity, this modestly staffed team of 36 spent the past five years advancing from an upstart organization to a full-service agency. We’ll hear about their people and processes, capabilities and charge backs, digital excellence initiative, AOR relationships, and multi-brand storytelling. Most of all, we’ll find out how those never-dull moments continue to give way to certain pride in the work they do and how do it.

Jonathan Dillon, Executive Creative Director, The LEAD, Nestlé USA

Jonathan is an award-winning creative director, producer, film director, and screenwriter. Prior to joining the in-house agency at Nestlé, he spent the better part of 15 years working in film, television, and commercials in Los Angeles. Since transitioning to the corporate world in 2018, he has helped grow the team at Nestlé to over 30 full-time employees across various workgroups including creative, production, post-production, visual effects, and design. The fully internal team works across 35+ brands, producing over 3,000 assets per year, and setting the bar for best-in-class creative across the digital landscape for some of the most popular food and beverage products in the world.


Declaring Your Non-Negotiables

When you think “internal agency,” the word “negotiation” is probably not what comes to mind. In fact, most in-house agencies don’t have a lot of bargaining power when it comes to the everyday demands of the business. We do have an obligation to make our non-negotiables known, however, to both our teams and the company in terms of driving the richest brand experiences. In this provocative keynote, industry veteran Amy Spears will share seven non-negotiables to maximize the value of the in-house model. And why she believes every in-house agency should define and boldly declare what it considers sacrosanct. What are your non-negotiables? Time to shout them out!

Amy Spears, SVP Brand & Creative, Highmark Health

At Highmark Health, Amy leads Tonic—the 100+ member in-house agency supporting the company’s mission of creating remarkable health experiences and freeing people to be their best. Prior to joining Highmark Health in late 2019, Amy was Divisional VP of Creative Advertising & Design for Walgreens Boots Alliance, leading the Walgreens enterprise creative team for 10 years. Amy leverages her 20+ years of experience in advertising and marketing with multiple Fortune 40 retail and healthcare companies to build and develop high-performing and award-winning brands and teams with one stellar culture. Amy lives in Pittsburgh with her husband and four kiddos who regularly keep her dancing.


From IHA to LLC: Copper Giants™ Goes External

Since 2017, the creative agency at Liberty Mutual has been building toward something special. As part of its five-year plan, the team has been focused on adding significant value by adopting a growth mindset, scaling capabilities, and recruiting top talent so the work they produce performs better each year. The question was, could they ever get good enough to not only support Liberty Mutual but extend their services to other brands? Join us to find out how the Copper Giants™ formed an LLC to create a truly unconventional offering. In addition to hearing what it took to secure executive buy-in to work for other companies, we’ll see the first few pieces the team produced for one of its external partners.

Clifford Stevens, VP, Managing Director, Copper Giants™, Liberty Mutual Insurance

Thought leadership, continuous improvement, and transparency—three attributes that define Cliff’s career in marketing and advertising over the past 20 years. Helping brands transform their point of view and value in the world, optimizing marketing operations for greater efficiencies and productivity, and creating results-driven work that matters are foundational to why Cliff wakes up every day excited to face new challenges head on. In his current role at Liberty Mutual, Cliff oversees the in-house creative agency Copper Giants™, which creates over 80% of the company’s consumer-facing work for the sixth largest insurance company in the world.


Lightning Talks


Designing The Metaverse for Brands

If your company is serious about entering the metaverse, you’ll need to start with a metaverse strategy that includes a narrative aligned with your corporate brand promise. You also need to connect to (not mirror) Web 2.0 by providing utility, building community and nurturing connections without alienating Web 2.0 loyalists. In this unique session, we’ll hear about some of the most progressive creative and distribution strategies in play today, educating brand leaders and creators on how to formulate and confidently lead metaverse/NFT strategies of their own.

Alona Elkayam, Co-Founder and Chief Creative Officer, Far From Timid

Alona is co-founder of Far From Timid, a web 2/3/IRL agency that helps build legendary brands—defining brand platforms with the hungry-content machine in mind and then designing omnichannel customer journeys, multi-format content, and integrated-channel workflows to support it. Prior to Far From Timid, Alona led the in-house creative studios at IBM and Marriott International, spearheading omnichannel initiatives like #LoveTravels and #DreamItDone to transform those brands at scale. At Far From Timid, she helps brands like University of Phoenix and Roaring Earth evolve through Zero-Waste Marketing® and metaverse strategies connecting Web 2.0 and 3.0.


Breakout Sessions


Workfront Roll-Out Lessons Learned

Who wants to migrate 200+ associates, 13+ agencies, 15000+ deliverables, and 15+ business units to a single automated workflow system? In this engaging breakout, we’ll hear the ups and downs of Capital One’s implementation of the web-based project management platform, Workfront. Find out why they decided to make the move and how they made it work across their sprawling creative ecosystem. With lessons learned and pitfalls to avoid, this is the ideal session to attend if your team is planning to invest in a new work management system.

Jordan DeWitt, VP of Brand Creative, Capital One

Jordan oversees Brand Creative at Capital One—the group that brings the Capital One brand to life through the strategic direction, development and production of creative elements throughout the organization. With a passion for building diverse, innovative teams and enabling them to succeed, Jordan leads a team of over 200 associates and contractors plus 10 agencies across business units, creative operations and creative technology. The result is an agile ecosystem that delivers growth, business results and brand recognition. Jordan is also a member of the Chief Marketing Officer Council. He lives in Virginia with the team he’s most proud of—his wife Sarah, their three sons, and the family dog, Mara.


Keeping Net Neutral

In addition to supporting over 35 brands on behalf of Nestlé USA, The LEAD is tasked with running as a net-neutral department. With diligent time tracking and competitive menu pricing, the in-house agency achieved its goal. This particular financial model, however, is not without its challenges—including how to maximize capacity without burning people out. In this revealing session, we’ll get underneath what net neutral means, exploring it as a funding model while discussing its impact and implications on team capacity, engagement, and what it takes to manage it successfully.

Jonathan Dillon, Executive Creative Director, The LEAD, Nestlé USA

Jonathan is an award-winning creative director, producer, film director, and screenwriter. Prior to joining the in-house agency at Nestlé, he spent the better part of 15 years working in film, television, and commercials in Los Angeles. Since transitioning to the corporate world in 2018, he has helped grow the team at Nestlé to over 30 full-time employees across various workgroups including creative, production, post-production, visual effects, and design. The fully internal team works across 35+ brands, producing over 3,000 assets per year, and setting the bar for best-in-class creative across the digital landscape for some of the most popular food and beverage products in the world.


Many Voices, One Sound: From Order Takers to Strategic Partners

Many voices have the power to represent a diverse culture. If not channeled appropriately, they also have the potential to become an endless cacophony. In an environment where “the client is always right,” the creative team at the IMF is defying the status quo. By applying the currency of branding, we are changing perceptions and delivering on the promise of strengthening our institutional foundation. By evolving from order takers to strategic partners, we are creating opportunities for the IMF to get a clearer, more-unified message to the world—helping many voices become one sound.

Felipe Leon, Senior Media Officer, International Monetary Fund (IMF)

Felipe is an award-winning creative strategist with 20 years of internationally recognized experience. As head of Brand and Design at the IMF, he guides conversations to define brand strategies while immersing himself in every stage of the creative process to ensure cohesive brand results. A leader, enthusiast and optimist by nature, Felipe believes there’s an innovative solution to the most-complex communications projects, and his work across industries bears this out. Felipe is a critical thinker, avid listener and born collaborator whose top priority is brand recognition, brand consistency and brand love.


And that's not all—check back often for additional speakers and sessions to be added. Want to know who's speaking when? Check out our conference agenda for a play by play of the day by day. To register for our event, click here.