Are You Ready to Activate Programmatic Media?

August 31, 2020

• by April Weeks, Centro

Is in-house programmatic ad buying the next big thing for brands? In IHAF’s 2019 study, published in partnership with Forrester Research, 18% of in-house agencies reported having a programmatic media function. In contrast, Accenture Interactive and the Interactive Advertising Bureau’s report notes …

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