• Valuing Your Agency’s Performance

    October 28, 2014

    One of, if not the hottest topic within in-house agency management circles today is the question: to charge or not to charge?

    This month at IHAF, we’ve been focusing on in-house agency performance. And while the measures of performance are many, for in-house agencies in particular, cost savings is …

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  • Why Awards Matter (Even When They Don’t)

    June 04, 2014

    In the external agency world, awards are everything. A creative director early in my career once told me to give the client Headline A (the better headline), even though I told him they would probably reject it. I knew that Headline B was also effective and was probably the one they’d want because …

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