Programmatic Options Have In-House Appeal

January 29, 2018

• by Adam Cahill, Digilant

Since 2010, the programmatic advertising category has steadily increased in prominence. Indeed, eMarketer data shows that programmatic activity has been responsible for more than 70% of the U.S. digital display market since 2016. And, the dollars involved are significant. U.S. companies will spend …

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