• What Makes a Master?

    October 11, 2013

    Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.

    Mastery is …

    Read Moreright arrow

— or —