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Celebrity & Influencer Marketing: Why You Need a Signatory
January 31, 2022
Celebrity influencers have quickly become highly sought-after talent for marketing campaigns. The number of projects involving these internet stars has dramatically increased in the last few years. And while this means more opportunities for social media creators, it is a relatively new niche with …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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It's Time to Evolve User-Generated Content
July 19, 2021
Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …
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The Definitive Guide to Brand Integration
August 27, 2018
Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.
It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …
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Branded Content: 5 Keys for Effective Storytelling
April 30, 2018
Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.
Consumers …
