3 Hidden Truths About In-Housing (and how to solve them)

August 02, 2021

• by Manu Mathew, Ad-Lib.io

Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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