Event Agenda

Wednesday, November 8th 

11:30 a.m. – 12:00 p.m.          Registration

12:00 p.m. – 1:00 p.m.            Networking Lunch                                             

1:00 p.m. – 1:15 p.m.              Chairman’s Welcome

1:15 p.m. – 2:15 p.m.              Mastering a Global Brand Expression

2:15 p.m. – 2:30 p.m.              Premiere Sponsor: Adobe

2:45 p.m. – 3:45 p.m.              Bringing Intention to Brand

3:45 p.m. – 4:45 p.m.              Building Brand at a Breakneck Pace                     

5:00 p.m. – 10:00 p.m.            IHAF Awards Show

                                                    5-6:30 p.m. > Cocktail reception

                                                    6:30-7:30 p.m. > Seated dinner

                                                    7:30-8:30 p.m. > Announcement of winners

                                                    8:30-10 p.m. > After-party

Thursday, November 9th

7:30 a.m. – 9:00 a.m.               Breakfast Roundtables

9:00 a.m. – 9:15 a.m.               Opening Remarks

9:15 a.m. – 10:00 a.m.             Global Study: Earned Brand 2017

10:00 a.m. – 10:45 a.m.           Power Brands: Accelerating Alignment,
                                                    Growth and Impact

11:00 a.m. – 12:00 p.m.           Stop Branding—Create a Mental Mark

12:00 p.m. – 1:15 p.m.             Networking Lunch

1:30 p.m. – 2:30 p.m.               Brand Bootcamp Sessions: 1 - 3

2:45 p.m. – 3:45 p.m.               Brand Bootcamp Sessions: 4 - 6

3:45 p.m. – 5:00 p.m.               In-House Agency of the Year

                                                     3:45-4 p.m. > Award announcement

                                                     4-5 p.m. > Closing reception

For session summaries and speakers, click here.