• Behind the Scenes at HOW Design Live 2017

    October 03, 2016

    If you follow HOW Design Live on Twitter @HOWDesign_live or Facebook, you already know we’ve been working hard to put the finishing touches on an exciting new agenda for next year’s HOW Design Live. On May 2-6, 2017, we return to the Grand Hyatt in Chicago where we’ll roll-out an assortment of …

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  • Meet an Ambassador: Wade Franks

    September 26, 2016

    • by Davielle Pierrette, IHAF

    When you think about the variety of member types that comprise the IHAF community, my guess is that terms like corporate member, supplier member, and Board member are familiar to you. Well, there is another group among us of which I suspect you may be less aware—the IHAF Ambassador Network.

    The …

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  • OOH + Mobile: A Natural Pairing?

    May 23, 2016

    Over the years, we have seen the inevitable—rising fluctuations in ad spending across online and offline media. And just when we seem to have digital figured out, we are confronted by more programmatic, bots, non-viewability, and fraud reporting.

    Well, this is not a silver bullet blog post on …

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  • Why Is My Job Req Still Open?

    May 16, 2016

    Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”

    Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs  …

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  • Didn't Summit? Wanna Huddle?

    May 02, 2016

    • by Kate O'Callaghan, IHAF

    We just wrapped our Leadership Summit in Atlanta to rave reviews:

    “The IHAF Leadership summit pulled back the curtain on the in-house agency model. Our challenges as creative teams inside our organizations are universal. IHAF continues to inspire and provide valuable insider knowledge to lead our …

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  • The Next Big Thing in Social Media is Happening Offline

    February 22, 2016

    It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?

    In the past, we tried to amplify (or justify, in …

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  • Adobe Training in Small Doses

    February 01, 2016

    • by Dave Weinberg, Adobe

    A year ago, I was thrilled to learn that Adobe had become a member of this amazing organization called IHAF and I could not wait to get involved. From IHAF Huddle events to the IHAF Annual Conference & Awards Show, it has been great to connect with the creatives and marketers that are so crucial to …

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  • Looking to Hire? Know Your Audience.

    March 06, 2015

    Know your audience. Every good marketer understands this. And it’s a principle that directly applies to hiring and retaining talent, as well. Every day, I speak with candidates looking for jobs and considering job offers. And I can attest that if you want to attract the best and brightest at all …

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  • Ready, Set, Goals!

    February 02, 2015

    A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.

    One of the things I see in-house …

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  • Tools for Marketing Tools

    August 18, 2014

    One of my favorite print ad headlines for a new, more powerful Macintosh computer read, “So you’re a hack. Now you’ll be a much faster hack.”

    While a Mac won’t make you more creative, it is a wonderful tool. You could argue that it allows you to get things done quicker allowing more time for …

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