Blog Archive
-
.jpg "4951_seesaw (1)")
Share:
Are You Stuck in 51/49 Thinking?
May 19, 2014
A number of years ago, when I was at Bose, we embarked on a transformative journey—a journey to eradicate 51/49 thinking. What is 51/49? It’s a term we used to characterize the balance of power between the in-house agency and its clients. On one hand when you’re in house, you all work for the same …
-
Share:
Hey Clients, Don’t Drink and Draw
April 28, 2014
At the ripe old age of 24, I was given the unique opportunity to design a complete corporate identity for a commercial real estate development that was to be erected on the South Shore of Massachusetts, a region that runs south of Boston along the shoreline of the Massachusetts and Cape Cod Bays. I …
-
Share:
Data Deep Dive
July 24, 2013
Earlier this year, IHAF published its In-House Agency Report Card—a study capturing performance feedback from over 200 clients actively engaged with in-house agencies, with comparative data from some of the leading external agencies in the country. The results showed that clients rate internal …
