• (25 Ways to) Love the One You’re With

    May 18, 2015

    • by IHAF Staff

    When 1970’s folk rocker Stephen Stills released his break-away hit single Love the One You’re With, we’re pretty sure he wasn’t talking about internal/external agency collaboration. Regardless, Stills’ lyrics are prolific calling us to live in harmony with one another, “If you can't be with the one …

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  • On the Road Again

    April 27, 2015

    • by IHAF Staff

    Every spring the IHAF team hits the road to host one of our most popular annual events—the IHAF Huddle traveling discussion group series. This year, we’re adding another stop to our upcoming travel calendar, the ANA Financial Management Conference in Phoenix, AZ on April 26-29th.

    This four-day …

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  • Your Mission? Value!

    February 09, 2015

    • by IHAF Staff

    IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …

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  • Member Benefits Deliver Measurable Results

    January 19, 2015

    • by IHAF Staff

    There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.

    The IHAF Performance Evaluator is a …

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  • Time for “Fitness” Training

    January 12, 2015

    • by Sarah Cavicchi, IHAF

    How many of you made a new year’s resolution to join a gym and get fit? It’s a common theme this time of year. Unfortunately, simply joining a gym isn’t enough (I wish). You have put in the time and do the work. Well, your IHAF membership is the same. In order to get the most out of it, you have to …

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  • Valuing Your Agency’s Performance

    October 28, 2014

    One of, if not the hottest topic within in-house agency management circles today is the question: to charge or not to charge?

    This month at IHAF, we’ve been focusing on in-house agency performance. And while the measures of performance are many, for in-house agencies in particular, cost savings is …

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  • Managing Performance Through Seasons of Change

    October 15, 2014

    You’ve probably heard the expression “change or die.” One of the reasons change can be scary is because performance can suffer during the transition. So how can you maintain high standards of performance during times of corporate uncertainty?

    At American Bible Society, we have been engaged in a …

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  • Winning Workflow Leads to Winning Work

    September 24, 2014

    You’re dedicated to finding the best talent available and advancing your team each and every day to stay ahead of the competition. It’s important that you approach your project and workflow management practices the same way by implementing the tools and evolving the processes that will enable you …

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  • Better Than Sliced Bread

    September 17, 2014

    What did we ever do without BrandMaker? BrandMaker is the marketing resource management tool that our in-house agency uses to automate project workflow. Looking back at the jobs we used to outline on scraps of paper and the index card boxes full of projects at every stage of completion, it’s hard …

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  • Collaborating on Creative Reviews

    September 15, 2014

    There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …

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