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Strengthening Marketing/Creative Alignment to Drive Revenue
February 20, 2017
Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …
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The Ultimate Guide to Membership
January 09, 2017
With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!
The …
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The Physics of Change
December 19, 2016
You can learn a lot about change by observing nature. As physical beings, we behave in much the same way as the rest of the physical universe. Take the three laws of motion, for instance. Newton showed how an object at rest (in the case of this post, a person) tends to stay at rest unless put into …
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Your Easiest Resolution to Keep in 2017
December 12, 2016
Around this time of year, we get to thinking about what we might resolve to do (or not do) in the new year. Get fit. Quit smoking. Spend more time with family. Stress less. While our efforts are well intended, we inevitably let lapse our newfound commitments—sometimes because we lose interest, but …
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Efficiency through Mob Design (a.k.a. How Four People Worked Faster by Sharing One Computer)
November 28, 2016
Today most people have two or three computers. So why would anyone make four people work together on one computer? And, who would be insane enough to force two designers, one marketer, and one product manager to take turns using the same design software on that one computer?
The answer: a design …
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Meet an Ambassador: Andrew Dawson
October 31, 2016
Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, we couldn’t let October go by without …
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The Balancing Effect: Why Outsourcing is Still a Necessity
September 19, 2016
Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …
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Helping Clients Appreciate Big Ideas
August 15, 2016
After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”
If this sounds like déjà vu, the …
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Are You Taking Advantage of IHAF?
July 25, 2016
Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.
IHAF members …
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Learning About Omni-Channel Marketing
July 11, 2016
“The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …
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