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Jump Start Your Creative-Development Process
June 11, 2014
As an in-house agency, you have a choice. You can have a closed ideation ecosystem or one that pushes the boundaries and opens up the ideation process to a broader team. IHAF Member, Vistaprint, recently proved that the latter choice can jump start the creative process.
Vistaprint's in-house …
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Balancing Creativity with Practicality
June 09, 2014
Considering how fast organizational needs are changing, it has never been more critical to be flexible and creative in problem solving and decision making. We've seen many adaptive organizations survive who have embraced their workers’ creative thinking as a core business practice and we have seen …
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Seizing Opportunities for Improvement
February 24, 2014
Seven months ago, I was given the opportunity to lead the Corporate Marketing team at Nationwide. Prior to this, I served as CMO of our Property & Casualty business unit and most recently, led of our Financial Services marketing team.
Now that I’m on the “other side of the desk,” there are …
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Our Constant Evolution
February 19, 2014
The in-house team at Boston University has changed a lot in recent years. We’ve gone from a customer service group to a project management group to an account management team. And we're going to change—or should I say, evolve—even further.
Early on our group was exclusively focused on print-design …
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Meet Two New Board Members
February 17, 2014
This month, IHAF is exploring the topic of Operational Excellence and what it means to in-house agencies. As part of this series, I asked the two newest members of IHAF’s Board of Directors, Mark Gibson, Assistant VP of Creative Services at State Farm and Wayne Barringer, Director of Creative …
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Embracing Continuous Improvement
February 12, 2014
As a recent returnee in house (after 18 years at NY ad agencies), I’m learning to adapt to a larger environment and a corporate culture where our clients are also our colleagues.
One of the biggest advantages I’m seeing since my return is that everyone, no matter what their function, knows the …
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Do You Want it Fast, Cheap or Good?
February 10, 2014
We may be witnessing a harmonic convergence of sorts in the name of operational excellence. While the inclination for any business may be to try to do as much as it can with the resources it has on hand, that’s not always effective. Sooner or later, what seems like the fastest, easiest path to …
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Operational Excellence: It’s How We Do It
February 03, 2014
Some years ago I had the privilege of attending an industry event that included CFOs from top-shelf advertising agencies. At the time, I had been in my current role for a short time. I was eagerly seeking nuggets of wisdom that I could apply to the day-to-day operation of the in-house agency for …
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Say Something Stupid
December 02, 2013
After 15 years of launching and leading companies in and around the creative space, I’ve learned a few things that are pretty unintuitive. For example, start-ups need less money, not more—they only go and spend it. And don’t rely on “experts”—they often only know how (or want) to do their one …
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