Bridging the Creative and Media Divide

October 18, 2021

• by Manu Mathew, Ad-Lib.io

In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …

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Join Us with Confidence

October 11, 2021

• by Jens Peterson, IHAF

It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.

For corporate …

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Measuring the Value of Creative Operations

October 04, 2021

• by Síle Cleary, Screendragon

Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.

Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …

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3 Hidden Truths About In-Housing (and how to solve them)

August 02, 2021

• by Manu Mathew, Ad-Lib.io

Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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It's Time to Evolve User-Generated Content

July 19, 2021

• by Gavin Anstey, Cinebody

Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …

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The Need for Speed—How to Get Great Ideas to Market Faster

July 12, 2021

• by Lee Roth, BeenThereDoneThat

A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.

Covid has accelerated the need for brands and in-house agencies, in particular, to …

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Raising Your Team's Email Creation Capabilities

July 05, 2021

• by Geoff Smith, stensul

Most Email Service Providers come equipped with templates which offer limited design flexibility. As an in-house agency, you might consider an Email Creation Platform that brings increased creative control along with efficiency and agility to your overall email marketing process.

There’s an …

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Key Trends for In-House Leaders

June 28, 2021

• by Stephnee Greenwood-Leathers, Robert Half and Protiviti

With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …

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