Blog Archive
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Meet a Member: Wade Franks
December 09, 2013
Wade Franks leads Torque Creative—the 62-person internal agency at TTI Group, an international company that designs, manufactures and markets power tools and household appliances for brands ranging from Ryobi and Craftsman to Hoover and Oreck. Torque Creative was recently honored as a finalist for 2 …
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Four Keys to Effective Leadership
December 04, 2013
Nothing serves an organization better…than leadership that knows what it wants, communicates those intentions, positions itself correctly, and empowers its workforce. —Warren Bennis, Author
I came across this quote early in my study of leadership. In one form or another it has guided my work as a …
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Say Something Stupid
December 02, 2013
After 15 years of launching and leading companies in and around the creative space, I’ve learned a few things that are pretty unintuitive. For example, start-ups need less money, not more—they only go and spend it. And don’t rely on “experts”—they often only know how (or want) to do their one …
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Valentine vs. Farrell: Leadership Lessons from the Boston Red Sox
November 25, 2013
This month at IHAF, we’re focusing on Leadership. And if you can forgive this Bostonian for drawing on the recent World Series victory for a lesson in leadership, I think even those who don’t follow baseball will be intrigued at how a dramatic change in managerial style enabled the Red Sox to make …
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Student Program Helps Discover Retain Top Talent
November 18, 2013
The challenges associated with recruiting, hiring and retaining top talent are seemingly constant for in-house agency leaders. That’s why I was delighted to learn about a program that our friends at Discover, an IHAF member company, developed to pipeline top talent.
Discover’s Marketing Leadership …
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Adapting Your Workforce for the Digital World
November 11, 2013
Over the past few years, technology, growth and demand in the digital space have exploded. And while these changes are exciting, keeping pace can be a challenge—particularly when it comes to in-house agency talent.
To be successful in the digital arena, you need the right combination of experience, …
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Onboarding: Essential to Hiring Success
November 06, 2013
Companies are spending more time than ever interviewing potential new hires. In fact, it’s fairly common for a candidate to interview with 8-10 people, prepare formal presentations, and then wait months for a decision. While a thorough interviewing process is prudent, the effort to assess …
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Retaining Top Talent
October 28, 2013
The recent IHAF conference demonstrated just how important talent is to the success of an in-house agency. All of the speakers noted how important it is to continuously challenge and stimulate the intellectual curiosity and creativity of their teams. Retaining top employees is a key to the success …
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Learning Vital Lessons from In House
October 21, 2013
Having been fortunate enough to attend the IHAF’s In-House Agency Masters conference in Boston on 17 October, I wanted to share a handful of the main takeaways, focusing in particular on what ad agencies could learn from their (often less-heralded) counterparts in this space.
Mick O’Brien from …
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What Makes a Master?
October 11, 2013
Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.
Mastery is …
