• What’s Your Purpose?

    September 25, 2023

    • by IHAF Staff

    Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

    For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

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  • Boldly Forward to a New Org (Not a Re-org)

    September 11, 2023

    We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.

    In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …

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  • Building for the Future of Work

    August 28, 2023

    • by Bonny Block and Ray Samuels, Wripple

    The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

    In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

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  • Elevate Internal Comms with the Power of Storytelling

    August 14, 2023

    With over five years’ experience producing internal communications and messaging for The TJX Companies, our team has discovered a powerful truth: effective storytelling is just as important inside an organization as it is on the outside.

    You see, internal communications play a vital role in …

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  • Find Your Perfect Match with These Proven Partners

    July 24, 2023

    • by Olivia Brown, IHAF

    While many assume in-house teams go it alone, the reality is really quite the opposite. In fact, our most recent State of the Industry Report indicates that 85% of internal agencies outsource work to external providers. Why? The tailored capabilities and extended resources these companies offer …

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  • High-Performing Teams, Glory Awaits!

    July 17, 2023

    • by Olivia Brown, IHAF

    Every day, your in-house agency makes big wins. From developing breakthrough creative to delivering record-high ROIs, your team does it all. Do you ever take the time to pause and celebrate all that you do? All too often, high-performing internal agencies are so focused on business as usual that …

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  • Achieving Greater Agility Through Creative Outsourcing

    June 26, 2023

    Looking back on the first half of 2023, it's clear the tech sector has undergone significant change. Companies are still recovering from the aftermath of the pandemic and adapting to emerging trends such as remote work, automation, and AI integration. As companies continue to rebuild and …

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  • Get Started with Video Brand Guidelines

    June 12, 2023

    Your company likely has a brand style guide complete with fonts, colors, logos and more that you share with various creative teams. This keeps your visual brand consistent no matter the channel, agency, team or vendor. Brand books have been the standard for years, but with increasing demand for …

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  • Overcoming the Challenges of Going In House

    June 05, 2023

    You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …

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  • Creativity Is Calling … Enter Your Work!

    May 08, 2023

    • by Olivia Brown, IHAF

    Your in-house agency is your company’s creative heartbeat. You develop innovative campaigns, supporting assets, and sharp messaging that compels your audience to act. Time after time you reach consumers in new ways while supporting the same brand—and that’s no easy feat. Your team’s work and …

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