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Checking Your List: Marketing to Dads This Holiday
October 26, 2016
Holiday season can be exhausting. Driving your audience to retail can be challenging, particularly when price and last-minute gifts are layered into the equation. That’s why navigating the recent shift in family purchasing power is key to driving sales and engaging at retail.
Meet the Dadsumers. A …
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Meet our 2016 Sponsors!
October 24, 2016
The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …
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Don’t Do It Alone
October 17, 2016
Leading up to the IHAF Conference in November, I trust that all of us are aware of the profundity of attending an event entitled “Game Changers” on the two days immediately following what may well be the most game-changing election in our nation’s history. As one of the keynote presenters, it most …
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Google’s 12 Lesser-Known Tools for In-House Agencies
October 11, 2016
As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …
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Behind the Scenes at HOW Design Live 2017
October 03, 2016
If you follow HOW Design Live on Twitter @HOWDesign_live or Facebook, you already know we’ve been working hard to put the finishing touches on an exciting new agenda for next year’s HOW Design Live. On May 2-6, 2017, we return to the Grand Hyatt in Chicago where we’ll roll-out an assortment of …
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Meet an Ambassador: Wade Franks
September 26, 2016
When you think about the variety of member types that comprise the IHAF community, my guess is that terms like corporate member, supplier member, and Board member are familiar to you. Well, there is another group among us of which I suspect you may be less aware—the IHAF Ambassador Network.
The …
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The Next Big Thing in Social Media is Happening Offline
February 22, 2016
It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?
In the past, we tried to amplify (or justify, in …
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Adobe Training in Small Doses
February 01, 2016
A year ago, I was thrilled to learn that Adobe had become a member of this amazing organization called IHAF and I could not wait to get involved. From IHAF Huddle events to the IHAF Annual Conference & Awards Show, it has been great to connect with the creatives and marketers that are so crucial to …
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Tools for Marketing Tools
August 18, 2014
One of my favorite print ad headlines for a new, more powerful Macintosh computer read, “So you’re a hack. Now you’ll be a much faster hack.”
While a Mac won’t make you more creative, it is a wonderful tool. You could argue that it allows you to get things done quicker allowing more time for …
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What Will Your In-House Agency Look Like in 2025?
August 11, 2014
The year 2025 is a little more than 10 years away, right? Ten years doesn’t sound like that long. But think about it—in technological years, 10 is several generations. Ten years ago was 2004, and if you’re like me, your cellphone was just that, a cellular telephone. You may, or may not, have owned …
