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Leading Teams by Leading Culture
April 13, 2015
Every organization has a culture built on its behaviors, habits, values and, most importantly, the collective energy of the people that comprise it. In my experience, strong culture is foundationally rooted in the ability to attract and retain the right people with the right energy, the right sense …
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Three Keys to Leading Strong Teams
April 06, 2015
On paper, leading a strong in-house team is easy. All you have to do is: 1) hire the right people, 2) establish processes that enable them to work efficiently and productively, and 3) keep everyone (your team and your clients) happy. Unfortunately, doing all three is difficult.
What’s more, even …
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Three Cheers (and Chances) for Professional Development
March 02, 2015
Professional development is an important part of increasing the contribution of your in-house team. That’s why IHAF’s online seminar series is focused on programming that can boost your effectiveness by teaching new skills. Over the next few months, IHAF is offering three professional development …
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Ringing in the New!
December 29, 2014
Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …
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What Are You Promoting?
December 17, 2014
Most of us would agree that we can do a better job promoting our in-house agency, but what exactly should we be promoting? Is it the value that we bring to the organization? How about our overall effectiveness and creative solutions? Or maybe it’s our collaborative approach that bridges talent gaps …
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Self-Promotion Lesson Learned
December 15, 2014
While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …
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The Wonders of Radio
October 13, 2014
Radio is a lot like Cinderella—a hard-working beauty with a somewhat-dusty complexion that’s often overshadowed by her brighter, shinier stepsisters. And like the fairy princess, radio is beloved by some (listeners) though misunderstood by many (advertisers). Isn’t it time to try on that glass …
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Controlling Content
August 06, 2014
It’s estimated that companies will spend up to $135 billion on content marketing by the end of this year. So what is content marketing? And why are brands shelling out so much money for it?
Content marketing is the creation and sharing of relevant subject matter with targeted audiences—typically …
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Tools Are Not Strategies
July 28, 2014
Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …
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Creative Respect: Earn It, Don't Expect It
May 26, 2014
Over my career, I’ve had many conversations with in-house creative colleagues related to getting respect from clients. Actually, I had one last week. Common refrains include, “They just don’t get it” or “They don’t understand design” and my personal favorite, “They’re art directing me!” So, how do …
