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Not an SEO Expert? Three Tips to Fake It ‘Til You Make It
March 28, 2016
Creating online and offline content is a big job. You know that. You even have the overflowing editorial calendar to prove it. You’ve also been reading more and more about content quality and the resulting impact on website visibility. Still, you’re not an SEO expert. Or are you?
Here at Galileo …
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The Next Big Thing in Social Media is Happening Offline
February 22, 2016
It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?
In the past, we tried to amplify (or justify, in …
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Adobe Training in Small Doses
February 01, 2016
A year ago, I was thrilled to learn that Adobe had become a member of this amazing organization called IHAF and I could not wait to get involved. From IHAF Huddle events to the IHAF Annual Conference & Awards Show, it has been great to connect with the creatives and marketers that are so crucial to …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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Showing Off for Clients (and Mom & Dad)
July 27, 2015
If your in-house agency is anything like ours then you’re constantly asking yourself, “How do we gain recognition for what we do at our company?” We can conduct informational meetings and pass out all the team-branded swag we want, but at Team IDEA, the in-house creative services and events agency …
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What’s In A Name?
July 20, 2015
Consider yourself lucky if you work for an internal agency these days. Based on a 2013 report by the Association of National Advertisers (ANA), the penetration of in-house teams has grown from 42% to 58% in five years. And the trend continues. In fact, more and more companies are reaping the …
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(25 Ways to) Love the One You’re With
May 18, 2015
When 1970’s folk rocker Stephen Stills released his break-away hit single Love the One You’re With, we’re pretty sure he wasn’t talking about internal/external agency collaboration. Regardless, Stills’ lyrics are prolific calling us to live in harmony with one another, “If you can't be with the one …
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Lights, Camera, Collaboration!
May 11, 2015
Advertising is transitioning, evolving with its viewers, moving from the perspective of “I” the brand to “we” the consumers. As part of this evolution, many companies are seeking both innovation and engagement with their target audiences. Consumers want to be motivated and inspired—seeking …
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On the Road Again
April 27, 2015
Every spring the IHAF team hits the road to host one of our most popular annual events—the IHAF Huddle traveling discussion group series. This year, we’re adding another stop to our upcoming travel calendar, the ANA Financial Management Conference in Phoenix, AZ on April 26-29th.
This four-day …
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Let Them Lead
April 21, 2015
One of the keys to leading a successful organization is recruiting and nurturing new leaders within your agency. Finding and cultivating people who could give us “more legs on the stool” became one of the most gratifying achievements for my core group of senior leaders and for me personally.
In …
