In-House Insights

  • Tackling the Stack: A Marketing Technology Roadmap

    The right marketing tech stack can boost the efficiency and effectiveness of your in-house agency. If you're searching for the right combination of tools and technology to enable the success of your team, consider these tips.

    Category: Focused Content, In-House Insights

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  • Taking the Charge Out of Charging Back

    The Studio, Anywhere Real Estate’s in-house agency, is a creative team of 60 people supporting over 12,000 projects annually. And while they've enjoyed the climb, they didn’t get there overnight. To meet demand, the Studio relies on tight processes and good data—achieving both through their chargeback model.

    Category: Focused Content, In-House Insights

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  • To Brand or Not to Brand?

    Do in-house agencies have their own brand identities? The answer is yes and no. While many do not, a growing number of internal agencies are deliberate about developing a brand identity that not only supports their remit but distinguishes them within the company.

    Category: Focused Content, In-House Insights

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  • Workfront Rollout Lessons Learned

    Adobe Workfront is the automated workflow system of choice for a growing number of IHAF members. This article is about Capital One's implementation of the web-based project management platform, including lessons learned and pitfalls to avoid.

    Category: Focused Content, In-House Insights

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