Focused Content

  • A Case for Charging Back

    Stop asking why in-house agencies should charge back and start asking, why not?

    Category: In-House Insights

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  • Omni-Channel Marketing

    A recap of IHAF's regional discussion group series on the rise of omni-channel marketing and the challenges in-house agencies face creating and integrating across a seemingly endless number of touchpoints.

    Category: Focused Content

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  • What's Next for In-House Agencies?

    Perspective on what's required for in-house agencies to evolve and keep pace in the future.

    Category: In-House Insights

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  • Promoting Your In-House Agency

    Make sure the importance and impact of your team is recognized companywide—embrace self promotion.

    Category: In-House Insights

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  • Stimulating Creativity In House

    Summarizes IHAF's regional roundtable series on overcoming the obstacles teams face relative to creativity.

    Category: In-House Insights

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  • Internal Agency Imperatives

    Want to stay competitive and increase the value your team provides? Follow these six imperatives.

    Category: In-House Insights

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  • Account Service Playbook

    A step-by-step on becoming an expert in the business of your clients and your in-house agency.

    Category: In-House Insights

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  • Build It, Buy It, or Both?

    Traditionally framed as a choice of build or buy, today’s advertisers are pursuing hybrid policies of build and buy to support their business.

    Category: Focused Content, In-House Insights

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