Thought Leadership

  • Account Service Playbook

    To excel in Account Service, you need to be an expert in the business of your clients and the business of your in-house agency—to think strategically, plan creatively and manage superbly. Our playbook offers a step-by-step on how to get there.

    Category: Thought Leadership

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  • 100 Ways to Kill a Concept

    It's one thing to come up with a creative concept; it's another to persuade your boss, client or business partner to buy-off on it. There are a host of reasons ideas get shot down. What's most important is what you do next—how you approach the roadblocks to turn ideas into reality.

    Category: Thought Leadership

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  • 8 Advantages of a Company Store

    Online company stores offer user support, brand protection, cost management and more. Read on for eight reasons your brand might want to consider establishing a company store.

    Category: Thought Leadership

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  • Internal/External Agency Collaboration

    Once considered competitors, internal and external agencies are increasingly working together to maximize capabilities, dollars and business impact. From joint strategy sessions to cooperating on campaigns to sharing creative assets, internal and external agencies are forging new ways of working together.

    Category: Partnership, Past Discussion Groups, Thought Leadership

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  • Build It, Buy It, or Both?

    Traditionally framed as a choice of build or buy, today’s advertisers are pursuing hybrid policies of build and buy for the customized bundle of services needed to support their markets. A Harvard Business School paper co-authored by leading consultant and in-house influencer, Marta Stiglin—published in the International Journal of Marketing Studies, http://bit.ly/Stiglin.

    Category: Focused Content, Thought Leadership

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