Thought Leadership

  • Unleash the Potential of In-House Agencies

    The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester’s partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies are overworked, under-resourced, and underappreciated—and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.

    Category: Focused Content, Thought Leadership

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  • 100 Smart Solutions in House

    Working in house means navigating a slew of challenges. That’s why IHAF compiled a slew of solutions to four of the most common challenges in-house agencies face.

    Category: Thought Leadership

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  • A Case for Charging Back

    “To charge back or not to charge back?” That is the question some internal agencies face. This article suggests that we stop asking why in-house teams should charge back and start asking, why not?

    Category: Thought Leadership

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  • 100 Ways to Do More with Your Data

    Your customers want to love you. But up until now, you may not have been able to say exactly the right words at the right time to secure that warm customer response. By making full use of the data that’s available to your team, you can.

    Category: Focused Content, Thought Leadership

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  • What's Next for In-House Agencies?

    This article focuses on that very question, with perspective from in-house agency leaders including what many anticipate to be future requirements for evolving their teams and delivering increased value to the business they support.

    Category: Thought Leadership

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  • Promoting Your In-House Agency

    For many, “self promotion” conjures up a host of unsavory images—from infomercial pitchmen to used-car sales. Yet, deliberate self promotion is precisely what most in-house agencies need to ensure that the importance and impact of their work is fully understood within the corporations they support.

    Category: Thought Leadership

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  • Stimulating Creativity In House

    When in-house agencies get together, good things happen. This piece summarizes IHAF's regional discussion group series on how to overcome the obstacles teams face relative to creativity—including ideas on how to help keep the creative fires burning within your own organization.

    Category: Thought Leadership

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  • Shifting from Print to Digital

    The shift from print to digital has had a significant impact on the technology, capabilities, and program management practices in-house agencies employ. What follows is a discussion recap about the advantages and pitfalls of moving from print to digital—including implications on systems, processes and staff.

    Category: Thought Leadership

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  • Fostering Internal/External Collaboration

    Successful interagency collaboration begins with changing traditional views of internal/external agency relationships. It takes an open mind and conviction regarding the fact that brand campaigns have a bigger impact when we all work together to align on an integrated approach.

    Category: Thought Leadership

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  • In-House Overhaul

    The National Parks Conservation Association’s in-house design function went from being an overlooked team of two to a respected, sought-after workgroup. They made the transformation one step at a time, and so can you by heeding the lessons they learned.

    Category: Thought Leadership

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