Past Presentations

  • IHAF Conference: Designing Time Travel

    The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

    Collin Whitehead, Head of Brand Studio and UX Writing, at Dropbox

    Category: Past Presentations, Functional Areas, Organization/Operations, Past Conferences, Process

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  • IHAF Conference: A Seat at the Table

    It’s the dream of every in-house agency—to have a seat at the table. Whether it’s being pulled in earlier by our client partners or having a chance to influence senior leaders in making decisions that affect our future, we all aspire to play a more strategic role within our organizations. In early 2019, the in-house agency at Orvis decided to create an internal board of directors to stay close to company strategy and remain top-of-mind with leadership. Comprised of executives and an external advisor, this newly formed board is working to future-proof the agency at Orvis.

    Presented by Alex White, Creative Director of Brand Strategy at Orvis & Jarrett King, Director, Experience Design & Creative at The Coca-Cola Company

    Category: Past Presentations, Organization/Operations, Past Conferences, Process

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  • IHAF Conference: How Marketing’s Reckoning is Realigning In-House Agencies

    The role of marketing has never been more in question than it is today. CMOs are being replaced by growth and revenue-oriented positions, or not at all. Marketing budgets continue to lag while technology budgets balloon. The agency ecosystem is permanently realigning under new leaders, new priorities and new strategies. What’s to become of the in-house model in the wake of such fundamental shifts? Hear about the reckoning marketing, agencies and related work forces are facing and the likely impact on the future of in house.

    Jay Pattisall, Principal Analyst at Forrester Research

    Category: Past Presentations, Organization/Operations, Past Conferences, Process

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  • IHAF Conference: EBC & The Mysterious Case of the Iridescent Birds

    What might a stroke of creative genius, thousands of lines of media-performance data and an absurd number of CGI birds have in common? Explore the inspired world of evidence-based creative (EBC), where savvy brands meld human insight with automation to create real-time feedback loops between media and creative. Deep dive into the methods and tools that have helped global brands supercharge their media performance through agile testing, iteration and rapid creative versioning. Machines won’t replace your creative director anytime soon—but with EBC, they can help us understand how to better connect with audiences to enhance our results.

    Presented by Grant Gudgel, VP, Head of Teads Studio at Teads.tv

    Category: Past Presentations, Creative, Past Conferences, Tools and Technology

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  • IHAF Conference: People and Process and Tech, Oh My!

    What is the one thing every in-house agency needs to do to achieve operational excellence? It’s a trick question. That’s because every team is unique and at a different point in its maturity, so each one has a different set of levers to pull in order to get there. Don’t fret, however—evolving successful operations doesn’t have to be overwhelming. This session touches on three main pillars Liberty Mutual’s Copper Giants™ concentrated on and how their focus not only helped the team grow from small to full service, but advanced their operational effectiveness as well.

    Presented by Michael LaBerge, Strategic Operations Director at Liberty Mutual

    Category: Past Presentations, Organization/Operations, Past Conferences, Process

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