Past Presentations

  • IHAF Leadership Summit: Design Remix—From Craft to Culture

    As design teams scale and reinvent themselves to meet the unrelenting pace of technological and societal change, the prevailing attention given to mastering craft must also be given to cultivating culture. Cultural change, however, is often the most challenging to undertake. In this inspiring session, IBM Design Executive Shani Sandy offers her perspective and shares her experience regarding the most fundamental redesign of all—cultural transformation.

    Presented by Shani Sandy, Design Executive at IBM

    Category: Past Presentations

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  • IHAF Leadership Summit: One Vision, One Voice

    As the central nervous system of global finance, Bloomberg delivers news, data and technology that powers the world’s markets. Bloomberg also stands for leadership in global politics and philanthropy with Michael Bloomberg (three-term mayor of NYC and key influencer of issues from public health to climate change) as CEO. With such a complex mix of brands, products and initiatives, speaking to various audiences with a single voice is essential—and essentially what Bloomberg Studio has mastered. Join Deirdre Bigley and Michael Eisenreich for a candid reveal of what it took to envision, advocate for and advance a marketing and corporate creative organization that was ultimately named In-House Agency of the Year.

    Presented by Deirdre Bigley, Chief Marketing Officer & Michael Eisenreich, Global Head of Bloomberg Studio at Bloomberg LP

    Category: Past Presentations

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  • IHAF Leadership Summit: Outhouse to In-House—A Creative POV

    The transition from big-time ad agency to corporate creative services can be fraught with apprehension, at best, and endless second-guessing, at worst. After all, the move is often mistakenly associated with the winding down of a career. Like our industry, however, things evolve. And that’s good. We learn that creativity can’t be confined. Nor does it require patterned walls or purple furniture. In this session, Todd Miller shares his journey from the outside in, including how embracing the full potential of the in-house model can not only successfully advance the work, but recruitment, client relationships and people’s lives. (Notwithstanding the fact that his current workplace has purple furniture, the work came first.)

    Presented by Todd Miller, Chief Creative Director at The Cooler at Experian

    Category: Past Presentations

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  • IHAF Leadership Summit: Premier Sponsor, Media Monks

    While in-house agencies have a unique understanding of their brands and audiences, a key challenge is providing the continuous stream of personalized content and standout experiences today’s consumers demand. Leveraging best-in-class technology and a global talent network, MediaMonks helps brands stretch budgets further (and smarter) to rapidly produce integrated content at scale. In this brief-but-enlightening session, MediaMonks founder, Wes ter Haar, reveals the techtronic trends in-house agencies need to know to add value and ensure relevance in the future.

    Presented by Wesley ter Haar, Co-Founder & COO, MediaMonks

    Category: Past Presentations

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  • IHAF Conference: Purpose-Built Creative Teams

    The growing number and complexity of marketing channels has increased the demand for agile, multi-functional creative groups that can support an assortment of needs. Aiming to scale the business through continuous, meaningful consumer engagement, HelloFresh recognized the essential nature of developing complex-yet-integrated plans, which sent the in-house agency on a journey to restructure. The result? A team that’s better able to confront near and long-term challenges. A team that evolves as the business evolves. A team that’s always engaged while increasing efficiency. A team of multi-skilled creatives, built for purpose.

    Presented by William Weiss, Director of Brand Operations, at HelloFresh

    Category: Past Presentations, Organization/Operations, Past Conferences, People, Process

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