Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Conference Presented by Justin McCoy (L), VP, DEI Strategy & Marketing and Peter Viento (R), Director, Head of Creative, Citi Global Marketing Citi |
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Citi’s mission to enable growth and progress for all includes driving advancement for transgender and non-binary people, too. As part of its commitment to drive an equitable and inclusive culture, Citi developed a feature that allows trans and non-binary customers to use the name that reflects who they truly are, even if it differs from their legal name. In this compelling session, Citi’s Global Marketing leaders will reveal the insights that ignited this new feature, the triumphs and pitfalls of bringing it to life, how partnership got this groundbreaking work across the finish line, and the unique collaboration between internal and external agencies that ensured representation in front of and behind the camera. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Amy Spears, SVP Brand & Creative, Highmark Health |
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When you think “internal agency,” the word “negotiation” is probably not what comes to mind. In fact, most in-house agencies don’t have a lot of bargaining power when it comes to the everyday demands of the business. We do have an obligation to make our non-negotiables known to both our team and company to drive the richest brand experiences possible. In this provocative keynote, industry veteran Amy Spears will share seven non-negotiables to maximize the value of the in-house model. And why she believes every in-house agency should define and boldly declare what it considers sacrosanct. What are your non-negotiables? Time to shout them out! |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Casey Hurbis, Chief Marketing Officer, Rocket Central |
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For two years running, Rocket Mortgage has tapped the power of influencers to produce Super Bowl spots that have earned consecutive #1 rankings atop the coveted USA Today Ad Meter. From pitch to production, the in-house agency plays a vital role amplifying the campaign across assorted media and platforms, extending the concept far beyond game day. In this behind-the-scenes look, CMO Casey Hurbis reveals the realities the in-house agency faced preparing for Super Bowl Sunday, the importance of creative and celebrity partnerships, and how the work came to life on and off the field. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Jonathan Dillon, Executive Creative Director, The LEAD, Nestlé USA |
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What’s it like to support the world’s largest food and beverage company? As the in-house agency for Nestlé USA, The LEAD will tell you it’s never dull—pumping out 3,000+ assets annually in support of over 35 unique brands. From its disciplined approach to process to its commitment to creativity, this modestly staffed team of 36 spent the past five years advancing from an upstart organization to a full-service agency. We’ll hear about their people and processes, capabilities and charge backs, digital excellence initiative, AOR relationships, and multi-brand storytelling. Most of all, we’ll find out how those never-dull moments continue to give way to certain pride in the work they do and how they do it. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Karen Goodman (L), Executive Creative Director and Nichole Hynes (R), Executive Producer, Bose Corporation |
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Bose, a company with an incredible legacy creating premium audio products, has been on a journey of transformation for the past 18 months—working to evolve its approach to marketing to unleash the brand’s creative potential and successfully launch its latest products. By focusing on the craft, building new artistic muscle, and reimagining content and the customer experience, the team at Bose completely modernized its approach to marketing. Hear the story about how this group pushed the boundaries of what-is in its relentless pursuit of what’s-next. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Marta Stiglin, Organizational Strategist & In-House Influencer, Stiglin Consulting |
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It wasn’t long ago that in-house teams were operating in the shadows—a group of “creatives” in jeans and on Macs, producing below-the-line work their external counterparts neither craved nor regarded. Fast forward and internal agencies are perpetually in the headlines, doing significant work and adding irrefutable value that transcends their former scope and stage. In this compelling opener, we’ll hear how in-house agencies are continuing to break through—seizing control of reputations and resources, telling it like it is to business stakeholders, and why the time is just right for a conference called UNCENSORED. |
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Category: Recorded Sessions, Past Conferences
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Webinar Presented by Annika Vaughn (L), Acting Chief of Creative Solutions Division, IMF and John Burkhardt (R), CEO, Capita Neuro Solutions |
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Over the last decade, there has been a groundswell in the development and use of behavioral sciences outside of academia and the laboratory. The ability to reliably understand, predict and influence what people will do represents a powerful tool in any sort of human interaction. In this session, we examine how applied behavioral science can be leveraged within design, communications, and marketing groups and what such an integrative approach can achieve, with case studies from the IMF and other organizations to illustrate what success looks like. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Deena Bilek (L), AVP, Management & Planning and Mike Boyd (R), SVP, Marketing Content & Delivery, Nationwide |
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In 2020, the in-house agency at Nationwide was experiencing the same challenges a lot of many other companies faced: meeting demand for more content, faster, while keeping headcount and expenses in check. Ultimately, a new marketing strategy and organizational structure pushed the team to face these challenges head-on—increasing speed-to-market, reducing operational drag, and empowering their associates. In this webinar, SVP of Content & Delivery Mike Boyd and AVP Marketing Resource Planning & Management Deena Bilek share their learnings from the past 18 months of leading an end-to-end initiative that not only improved their team’s creative processes but enhanced their contribution. |
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Category: Recorded Sessions, Recorded Webinars
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In-House Agency Roundtable Presented by (L to R) Caitlin Blewett, Managing Director, Strategy CoE, Ami Chitwood, Head of Activation, and Michael Simone, Head of Effectiveness, Green Dot Agency, Deloitte |
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In this virtual roundtable session, IHAF member Deloitte is featured, sharing ideas and experiences on standing-up a strategy CoE. |
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Category: Recorded Sessions, Past Discussion Groups
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In-House Agency Roundtable Presented by Katie Dundas, Assistant Vice President of Creative Services, State Farm |
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In this virtual roundtable session, IHAF member State Farm is featured, sharing ideas and experiences on advancing from associates to allies. |
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Category: Recorded Sessions, Past Discussion Groups
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